How to write a brief for an AI project: keep it short but specific. Eight sections, one paragraph each. If you fill these, any reputable agency can quote you accurately and any agency that asks 'just send us your ideas' is going to deliver a generic system.
The 8 sections
- 01Outcome , what business outcome we are buying. Not 'use AI', but 'reduce manual triage by 50%'.
- 02Users , who uses this and where in their workflow.
- 03Current state , what they do today without AI.
- 04Existing systems , CRM, ERP, DB, document stores the AI must read or write.
- 05Data , what's available, where, and any sensitivity (PII, PHI, regulated).
- 06Deploy target , cloud (which), on-prem, air-gapped.
- 07Constraints , budget envelope, deadline, compliance, vendor preferences.
- 08Definition of done , what proves the project worked. The eval bar.