LLM integration is not the same thing as a chatbot
A chatbot is a surface. LLM integration is plumbing. The difference matters commercially, because one of them can be bought for a few hundred euros a month and the other is a software project with a budget and a delivery date.
A chatbot sits next to your product and answers questions about it. An integration lives inside the workflow. It reads the ticket, pulls the customer record, drafts the reply in your tone, checks it against policy, and writes the result back to the system your team already uses. Nobody opens a chat window. The work simply happens faster.
If a vendor quotes you a flat monthly fee to add AI to your business, you are buying a surface. That is fine when a surface is what you need. It is the wrong purchase when the value sits in a process that already runs on your own data.
